The comment watcher automatically opens a Messenger conversation with people who comment on a certain Facebook Post of you. Here, a high number of comments is critical to gain lots of subscribers.
To set things up, go to "Grow > Add Growth Tool > Comment Watcher".
1. Select a Facebook Post
The comment watcher can either open conversations with every page commenter (= Any) or connected with a specific Facebook Post. We recommend using specific Facebook Posts.
After switching to "Specific Facebook Post", the view shows your Page's most recent Facebook Posts. Select the Facebook Post the comment watcher shall be connected with.
In case the post is only scheduled yet, you can use the Facebook Post ID to assign the comment watcher. Switch to "Enter Facebook Post Id or Url". Getting the Post ID works as follows:
- Go to your Facebook Page
- Go to "Publishing Tools" of your Facebook Page (through navigation bar on top)
- Switch to "Scheduled Posts" on the left
- Click post you'd like to combine with comment watcher
- Click into preview window to open actual posting in new tab
- Switch tab to posting, take a look at URL - should look something like that: facebook.com/1503535226521287/posts/1629465567261585/
The bold number is your Post ID! Copy it.
2. Set Reply Text
The reply text is the text sent initially, after the user left a comment to your post. You can design this message for two purposes, either you want to be
- informational or
(e.g. sending message that user signed up to price game due to comment, sending a reference link for further information, ...)
(e.g. to win user as subscriber, start bot conversation, start a quiz, (contact/registration) form, ...)
Technically, you only can send one plain message (without special items like buttons, images, ...) after an user left a comment on your post. This changes after the user responds, because of that we're looking to engage so that the user sends a reply himself.
The main use case for the comment watcher is to win subscribers. From our experience the following model of a message works very well to engage with users:
thanks for participating in our tie price game! We wish you the best of luck. 🍀
If you're interested in receiving awesome tie news including price games, promotions, exclusive tie-content and more, you now have the chance to subscribe to our Messenger newsletter - just text "yes". 😊👔
P.S.: Don't worry, you can unsubscribe at any time."
In order to move on in the subscription process the user shall send "yes". That's how it look like one the user's end:
3. Additional Options
There are two additional options for you to choose from:
- Only trigger comment for new users
Only trigger reply message when users hasn't yet received a message through previos comment watchers.
- Keywords: Comment Keyword Trigger Only trigger reply message when the user's comment contains specific keyword(s).