In this article you'll learn:
- Why targeting is that important,
- How you can create target and interest groups for your Messenger community
- How you can use categories and labels to organise your community
1. Why is Targeting important?
Directing the right content to the right person at the right time is a form of art. It is a topic which preoccupies most marketing teams around the world. This means it is no surprise that relevant and well-aimed information is also an important factor regarding our Messenger services.
Because in contrast to other communication channels – for example email – Messenger is a rather private channel. In our day to day life we use it to communicate with friends and family. This means it is highly important to serve customers real value adding content. Pointless messages are of no use to anyone and are not tolerated for long.
So, how are we not annoying the customer or, much worse, are seen as spam? We have to talk to our subscribers about topics, that interest them and are relevant for them. That's why you need to define target and interest groups.
2. How to create Target and Interest groups?
A simple way to build target and interest groups is giving our new subscribers different topic categories to choose from. This way they can pick what interests them.
Furthermore, you can also let the user choose how often he or she wants to receive new content.
- once per week
- every 14 days
- once per month
By including these two factors the subscribers are able to choose topic and frequency of their newsletter and can shape their unique user experience.