Labels help you target your audience better. Labels are assigned to users according their behaviour and actions. A user can be labeled due to an Additional Action when he ...
- runs through growth tool or
- interacts with articles/buttons in flow/broadcast.
- Go to
Settings > Targeting
- Set name
for Facebookon/off - Label will be exported to your Facebook Page's Inbox.*
*Labels assigned/unassigned on Chatvisor-side will be synced to Facebook. When you assign/unassign labels on Facebook-side, it will not be synced.
Labels help you in asking for and saving all kinds of information. You just need to think about what you want to know and how to best ask your subscribers to get the information you need.
Imagine, we want to label our subscribers depending on how often they want to receive content. We want our options to be once per week, once every 14 days and once per month. For this reason, we create the following labels:
To ensure the correct labeling of our subscribers, we add the labels to our button and order it to label the people with the label connected to the button they pressed.
Simplified this means: We ask the subscribers "How often do you want to hear from us?" and add the label to the options. If the subscriber now chooses the button "once per month" he gets the label "frequency_monthly".
Now, when sending a broadcast, you can target these labels specifically. Learn more about Broadcast Targeting.
Here's a step-by-step tutorial video on the example:
You can use this function for every kind of information you want, whether you want to know if your subscribers go crazy for sweets, are big fans of Christiano Ronaldo, don’t care for politics or whatever.